The future patient: what is pharma’s role?

Written by Trishna Bharadia

‘Patient centricity’, ‘patient focus’ and ‘patient-centeredness’ are all terms that over the past decade have become everyday language in many areas of healthcare, not least in the pharmaceutical (pharma) industry, as players look to develop more relevant and appropriate products and services. Just in the 12.5 years since my own diagnosis with multiple sclerosis, I have witnessed an evolvement in the patient community and empowerment of the patient, as well as a definitive shift towards bringing the patient voice into the drug-development process. So, what is pharma’s role in the future patient landscape? How can and should the industry be...

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